By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #75 – eBook Landing Page

Pat’s secret of selling ebooks?

The Landing Page

For Pat the landing page is like an infomercial, and should be treated as such:

  1. Define the problem your product solves.
  2. Show how it solves that problem.
  3. Show your product.
  4. Provide (real) testimonials.
  5. Provide details of your product.
  6. Show how ridiculously cheap your product is.
  7. Provide a bonus gift.
  8. Provide a guaranty.
  9. Limit your product (only 3 pieces left …)
  10. Do split tests

… more about Pat’s secrets …

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By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #71 to #73 – Creating eBooks

Pat’s article on how to publish eBooks is quite a bit outdated (early 2009), there are numerous tools out there (even for free) which makes creating eBooks even much easier. But there are a couple of tidbits you do not want to miss, e.g. the sections you might (should) want to include in your book:

  • book cover
  • disclaimer & copyright
  • preface about the reasons you created the book
  • notes about you (the author)
  • links to your sites
  • helpful tools
  • contact information

more from Pat …

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By ParentingPatch (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #70 – eBooks vs Hard Copy

One way of creating passive income (remember: creating a product once, setting up an automated process to sell, and earn money “without further” work) is selling ebooks.

Nowadays it’s also not that difficult to publish “real” hard-copy books using various print-on-demand service. While paper is the traditional way to read more and more people read digital books. One major drawback is the production and delivery cost, which Pat calls even “loose money” … Which of course would imply that people are willing the same prices for digital …

More about Pat …

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By User:Kandschwar (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/2.5-2.0-1.0)], via Wikimedia Commons

SPI #56 to #65 – Guest Posts – Honeymoon, Growing Lawn, Geek & Passion, Passive Income from Passive Income, Dreams, eHow & Referral Links, Master Strategy, more eHow, Real Estate, Content Sites

It’s February 2009 on Smart Passive Income, Pat is on his Honeymoon and wrote a guest post on another blog (which seems quite dead in 2013). Nevertheless writing guest posts on other blogs is a nice way to increase your own web traffic …

In return a guest post appears on Pat’s blog … which is about “growing a new lawn” and does not really have to do anything with passive income … I might be wrong 😉

Another guest post could be about passive income – again I might have interpreted that post the wrong way. It address being a geek and passion, and how talking about that can end up in passive income …

Yet another guest post explains on how you get even more passive income from your passive income … namely decreasing your tax on your income and how increasing interest (which is again passive income) …

how to turn dreams into passive income … actually more dreams than how-to …

… another article explains how you can earn money from an eHow article even if that very same article on eHow only makes a couple of cents. The idea here is that you put referral links to products into your article …

… the strategy of another poster combining blogs, ebooks and informational products on personal finances seems not to have paid off … the site is down …

… same with the get organized with with eHow articles

… another idea is about passive income in the real-estate business by generating income through relationships. The site is up and running, last blog entry about a year ago …

… and finally an entry about writing articles for content sites (like eHow) …

In summery nine guest posts, four of the referred sites are still active!

… and more about SPI …

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by vectorportal [public domain (http://openclipart.org/share)], via openclipart

SPI #55 – Guarantees

Pat’s 55th blog post addresses guarantees. Guarantees like “if you are not satisfied, you get your money back” seem to give your customers a sense of security … and it seems they do not use that offer all to much …

An even more extreme kind of guaranty is the loose-win guaranty introduced by Tim Ferris, where you not only return the money paid but in addition pay an extra fee. That way the customer gets something an incentive from your product even if he returns it …

e.g.:

  • You sell a product for 25 USD. If the customer returns it, you pay back 50 USD instead of the original 25 USD.
  • You sell a product and provide an additional gift for free. If the customer returns the product she/he can keep the gift.
  • You sell a weekly newsletter. Should you fail to deliver one week your subscribers get paid 25 USD.

Does this pay off? Are there more nice customers than “bad” ones?

More about Pat and SPI …

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