von Prof. Dr. Waldemar Pelz, FH Gießen-Friedberg.Wolberg77 at de.wikipedia [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0), CC-BY-SA-3.0-de (http://creativecommons.org/licenses/by-sa/3.0/de/deed.en) oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons

SPI #122 to #124 – Income Report & eHow & Marketing

Pat’s income for July 2009 is “down” to 9.000,- USD. While it is still an impressive number, compared with his income for June 2009 its a only one third …

… and he wrote another post on eHow

… and finally the big secret on success: MARKETING (… its important, and there are lots of different methods, … and we do not want to do it …)

… more about Pat …

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By michael kooiman (originally posted to Flickr as sweet success) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

SPI #119 – Financial Success

Pat asks how to know when you have reached financial success?

The answers he came up with:

  • When you are able to spend lots of money on charity.
  • When you don’t have to worry about your bills.
  • When you don’t have to live from pay check to pay check.
  • When you are dept free.
  • When you have enough money to retire.
  • When you have payed off your house.
  • When you have payed off your children’s education.

… more about Pat’s theories …

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By unknown (not relevant to copyright status) [Public domain], via Wikimedia Commons

SPI #118 – New iPhone App

Pat shows screenshots of his – soon to be posted / remember we are in July 2009 – new iPhone app called iCaption. I don’t really understand its concept. Everyday they app shows a new picture which the user is allowed to comment, or can vote on existing comments … What’s the incentive to buy that app? If that app was a success, Pat is really a marketing genius!

… more about Pat and his apps 😉

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By Staff Sgt. Jordan Jones (U.S. Armed Forces) [Public domain], via Wikimedia Commons

SPI #117 – Online Classes

Pat plans to open another stream of passive income – an

online class

Paying customers get access to special class material & videos on (he actually did not say) … everything is in preparation, he even hired two designers (Pat seems it necessary to emphasize that this time they are from the US ?!?) …

… comments indicated that even he has called that post “part 1” there was no other part … could it be he stopped his idea? We will see, more than four years of blog posts to go …

more about Pat

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By Hariadhi, myself (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

SPI #115 & #116 – Going Paper – Testimonials

Pat wants to go paper – he tries to find a publisher for his new book idea. … which is quite the opposite of what he prayed so far about passive income … well lets see what happens …

I don’t like testimonials

First of all, have you ever seen negative ones? They are always positive and tell how life changing the product was … How do you even know the are for real or just fake … Only because they come with a name and sometimes place (e.g. Bart Simpson, Springfield), does them make trustworthy? Even a photo could be from anyone …

Pat likes them and it seems a valid marketing tools … otherwise people would not use them, would they?

There are written testimonials, video testimonials, or blog testimonials … when you use them, add a name & place, and let them say how your product changed their life … and let them look “real” e.g. using hand-written notes, poorer quality video or audio …

… interesting note, Pat refers to a page generating such small notes/testimonials … the domain is for sale …

… more about Pat …

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