Pat explains, why emails from non-customers – asking questions – are good, even if they do not make you any money for now … because the writers took time to contact you explaining their problems in need for a solution … which you could provide …
Pat posts a number of reading recommendations – not all of them do exist anymore …
… and a wordpress plugin to add “social” buttons to your blog …
… and five things not to do:
- not starting earlier
- under pricing your products
- take the lowest bid when outsourcing
- not testing your products
- not adding more products
- Add a subscribe button at the top of your page.
- Use squeeze pages.
- Add additional subscribe buttons so that one is visible even when your page is scrolled down.
- Make your subscribe buttons stick out from your page.
- Use pop ups.
- Ask your visitors to subscribe.
- Offer an incentive.
- Less is more.
- Test the above.
- Test again.
… well, there are ten items, two are clearly outdated … and rewording does not really count, does it?
… and he compares a blog to a bar … not people rushing through (on the lookout for a public toilet) are good customers, but people who stay and have a drink or two … and he summarizes:
- First impression is key, huge traffic does not count if everybody hits the back button immediately.
- You need to give your customers something, that they will want to stay and visit again.
Sorry Pat, but Newtons third Law is not really translatable to business:
After postulating his third law of business, Pat limits it everything not money related, and gives lots of reasons why it does not work for money, but no reasons why it should work for every thing else …
As predicted – ok, I could have just read ahead – here comes the next of physics law raped in the name of business:
Pat summarizes this trip into the world of physics better by just saying:
Just focus on one market and you’ll do better.