Digital Analytics Fundamentals #4/2 – Understanding your Account Structure

Unit 4/2 - Understanding your Account Structure
Unit 4/2 – Understanding your Account Structure

The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course:

The second part of the forth lesson investigates the structure of an Google Anayltics account.

Google Anayltics accounts are a way to group digital assets. Certain configuration settings – like managing user access – apply for a whole account.

Within an account, properties collect data from unique tracking IDs. Typically you would separate distinct business using accounts, and different websites, mobile applications, or other assets belonging to that business using properties.

Nevertheless, you can still collect data from different websites using the same tracking ID, which is called roll-up reporting.

You can configure multiple views for a property to show different aspects of your data, e.g. to manage and protect your data.

At least three views are recommended:

  • an unfiltered view, which is generated by default,
  • a master view holding all settings to provide useful information,
  • a test view to play with your settings, before adjusting the master view.

Once data is processed, it can not be adjusted or reprocessed anymore … Creating a new view will only hold information starting with the creation of that very view.

It’s also strongly recommended to develop the measurement plan before setting up an account.

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