Digital Analytics Fundamentals #4/3 – Setting up Basic Filters

Unit 4/3 - Setting up Basic Filters
Unit 4/3 – Setting up Basic Filters

The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course:

The third part of the forth lesson addresses filters to modify data within a view

  • to exclude data – e.g. filtering out traffic from your own IP addresses,
  • to include data,
  • to adjust the look of your data – e.g. adjusting URL names to lower case …

They are applied during data processing. The transformed results are shown in your reports.

Instructions/rules for a filter are called conditions. TRUE conditions are used for processing. FALSE conditions are ignored.

A filter needs to know

  • the type of data to use – e.g. IP address, device type, or geographic location,
  • the actual condition – e.g. the pattern it should match or not match,
  • and the action – what to do with the data.

Predefined filters provide templates for common situations. Custom filters can be used for almost any other unique situation.

Multiple filters can be applied and are processed consecutively.

All filters are stored in a filter library for reuse in the whole account.

Don’t forget to use new filters in the test view first!


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