Digital Analytics Fundamentals #5/1 – Reporting Overview

Unit 5/1 – Reporting Overview The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles” which ended yesterday.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The first part of the fifth lesson provides an overview to the … Continue reading Digital Analytics Fundamentals #5/1 – Reporting Overview

Digital Analytics Fundamentals #4/5 – Collecting Campaign Data

Unit 4/5 – Collecting Campaign Data The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The fifth part of the forth lesson addresses marketing campaigns. Two user attributes – … Continue reading Digital Analytics Fundamentals #4/5 – Collecting Campaign Data

Digital Analytics Fundamentals #4/4 – Setting Up Goals and Ecommerce

Unit 4/4 – Setting Up Goals and Ecommerce The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The forth part of the forth lesson explains how to track macro … Continue reading Digital Analytics Fundamentals #4/4 – Setting Up Goals and Ecommerce

Digital Analytics Fundamentals #4/3 – Setting up Basic Filters

Unit 4/3 – Setting up Basic Filters The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The third part of the forth lesson addresses filters to modify data within … Continue reading Digital Analytics Fundamentals #4/3 – Setting up Basic Filters

Digital Analytics Fundamentals #4/2 – Understanding your Account Structure

Unit 4/2 – Understanding your Account Structure The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The second part of the forth lesson investigates the structure of an Google … Continue reading Digital Analytics Fundamentals #4/2 – Understanding your Account Structure

Digital Analytics Fundamentals #4/1 – Creating an Account

Unit 4/1 – Creating an Account The Google Analytics Academy started a new course (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The first part of the forth lesson creating a new Google-Analytics account. During the … Continue reading Digital Analytics Fundamentals #4/1 – Creating an Account

Digital Analytics Fundamentals #3/2 – Key Detrics and Dimensions Defined

Unit 3/2 – Key Detrics and Dimensions Defined The Google Analytics Academy started a new course yesterday (March 11th 2014) called “Google Analytics Platform Principles“.  Though not required, it is recommended completing the “Digital Analytics Fundamentals” course on Analytics Academy before beginning this course: The second part of the third lesson addresses the types of … Continue reading Digital Analytics Fundamentals #3/2 – Key Detrics and Dimensions Defined