By National Archives and Records Administration [Public domain], via Wikimedia Commons

SPI #18 – Don’t Waste Your Time – Market Research

Don’t waste your time and money on a product nobody will buy

If you have an idea on a new product make sure there are actually customers who are willing to buy it. Don’t go with your gut an just assume it – ask them! Find them, ask them personally, make polls with your current customers (from other products) …

… I will skip entry #19 which is a fable Pat wrote for fun …

Who is Pat?

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