Smart Passive Income #245 – Optimize your Error Page

Pat – marketing mastermind – knows even to use 404-error pages

An 404 page or any other error page is a website that appears in your browser when you mistype a link, if a link does not exist any more or any other problem appears …

Normally you get something like:

Oops! We couldn’t find what you were looking for.

 … but because the appearing page is nothing but a web page, you can adjust its appearance …

  • Change the text, give more detail, be nice …
  • Add a search function
  • Add links or excerpts of your most popular posts
  • Add links, excerpts, or even the complete resent posts
  • Add links to categories and tags of your posts …
  • Add an opt-in form for your newsletter
  • Add advertisements for your products, promotional material …

However, make sure your visitors still knows that the page she/he sees, is an actual error message …

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