Smart Passive Income #267 – The Little Blue Book of Advertising

The Little Blue Book of Advertising
The Little Blue Book of Advertising

Pat cleaned house and found a book, to be precise The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Differene(the marketing affine reader will note the personal story coupled with an affiliate link …)

The book holds a chapter about blogging and has ideas/tips to help bloggers:

  • know your audience, write for a specific group of people … don’t try to please everybody
  • be clear and concisedon’t ramble
  • no hypedon’t exaggerate
  • tell the truthdon’t exaggerate
  • answer all comments quickly
  • reveal your sponsors and/or investors
  • be open for changesblogging changes fast
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