|Purple Cow by Seth Godin|
Pat learned from the previous guest post (I guess he knew about it long before …), the title of his blog post is cryptic … we want to know more and have to read it … by the way, I will not tell you the title … now you are even more curious!
When I think about a purple cow, chocolate comes to mind … For Pat it’s marketing, to be more specific the book Purple Cow by Seth Godin.
It’s about standing out from the crowd as key to success … which Pat achieves by
- providing detailed income reports,
- customizing the design of his blog,
- sending follow-up emails to his newsletters containing pure content,
- responding to every comment on his blog,
- telling about failures as well as successes,
- and providing personal stories …
… and of course everyone of us is different and thus unique from the crowd …