By Jeppestown [CC-BY-SA-2.0 (https://creativecommons.org/licenses/by-sa/2.0/)], via flickr

SPI #52 – Private Advertising

Pat introduces another way of passive income: Private Advertising

In a previous blog post we learned about advertising from sources like Google Adsense. There you provide a space on your web page to Google which it (they?) fills with advertisements from various sources. When a visitor clicks on these special links you get paid a certain amount … which is called pay-per-click.

Private advertising means that somebody pays for putting an advertisement on your homepage. Typically this is limited to a special product or a certain company and you are paid a certain amount per month which does not depend on the number of clicks of your visitors.

The amount depends on your negotiation skills and (maybe) on the number of monthly visitors.

If you are really lucky that somebody – willing to pay real money for virtual space – contacts you asking for your rates …

Most likely you will have to look for those somebodies yourself. You could do that by putting up blank advertisement spaces saying something like “Want to advertise?” … or you could contact certain companies and ask them if they want to advertise …

Is Private Advertising really Passive Income?

If you are lucky, as mentioned above, certainly … You upload the advertisement to your server and get paid without further intervention from your end … that’s passive income …

If you are using the Billboard Method from above … You upload your offer to advertise, somebody finds you, contacts you, you upload the advertisement to your server and get paid without further intervention from your end … a little bit more work but still passive income …

If you are using the Headhunter Method mentioned above … You look for suitable companies, contact them, upload the advertisement to your server and get paid without further intervention from your end … now it really depends on the contacting steps … if you spend more time contacting then you get out of it … you might still call that passive income … but you might want to rethink your strategy …

… more about Pat …

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