By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #75 – eBook Landing Page

Pat’s secret of selling ebooks?

The Landing Page

For Pat the landing page is like an infomercial, and should be treated as such:

  1. Define the problem your product solves.
  2. Show how it solves that problem.
  3. Show your product.
  4. Provide (real) testimonials.
  5. Provide details of your product.
  6. Show how ridiculously cheap your product is.
  7. Provide a bonus gift.
  8. Provide a guaranty.
  9. Limit your product (only 3 pieces left …)
  10. Do split tests

… more about Pat’s secrets …

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