Pat’s secret of selling ebooks?
For Pat the landing page is like an infomercial, and should be treated as such:
- Define the problem your product solves.
- Show how it solves that problem.
- Show your product.
- Provide (real) testimonials.
- Provide details of your product.
- Show how ridiculously cheap your product is.
- Provide a bonus gift.
- Provide a guaranty.
- Limit your product (only 3 pieces left …)
- Do split tests