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SPI #78 to #80 – eBook Marketing Techniques

Pat continuous his “how to publish an ebook” series with marketing tips.

  • Start marketing your ebook as soon as possible, even if it is not finished yet. … let your fans know about your progress …
  • Use promotional pricing & discounts
  • Spam (Pat calls it front-line marketing and he advises to be very careful) … if you look in your letter box and find it 99 % filled with “marketing material” you could think that marketing actually equals spam … and because it is so much easier to create and distribute virtual “marketing material” … there is a reason why most legal systems have laws to prevent them … please be even more than very careful with this kind of marketing and when in doubt please contact your local legal counsel!

Pat considers further markeing thechniques like Google adwords, Facebook or private advertising on other blogs. The first and the last are not for free, might generate traffic to your site but actually create no sales … On Facebook you can buy advertisement space or go for “front-line” marketing …

Pat’s third post about ebook marketing addresses the use of affiliate programs for your own products …

… and yet more ebook secrets …

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