Tag Archives: advise

Smart Passive Income #251 – Being Everywhere

… we know already that Pat recommends bloggers to mingle with YouTube … but that is not enough for Pat, you should be everywhere!

Pat’s seven ways to heaven/hell:

  • Leave your comfort zone … only you are limiting yourself … (of course there is a reference with an affiliate link to Tim Feriss’s book The 4-Hour Work Week)
  • Be consistent … it helps people to recognize you as brand whether you are on twitter, FaceBook, or on your blog …
  • Use other forms of media … videos, eBooks, real-paper books, …
  • Use social networks
  • Write guest posts on other blogs …
  • Deliver quality content
  • Create fans

… actually … there is nothing Pat has not already told us in the past … and what those seven items have to do especially with “being everywhere” slips my grasp … but that’s why Pat is a marketing mastermind, and I am not 🙁

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Smart Passive Income #247 to #250 – YouTube for Bloggers & Income Report

Pat advises that all bloggers should be on YouTube. If you follow his advise you should

  • provide quality content
  • provide quality videos (1280×720 … please note that HD does not actually mean that your video is high quality, it’s just it’s size … don’t just upscale your video …)
  • be different … don’t upload the same stuff others do …
  • don’t be afraid … the worst that could happen is that you are getting sued for copyright infringement … so please upload only content you own the rights to do so …
  • add a watermark to your video … not to ensure your copyright, but that people know who’s content they are watching, and maybe want to visit your site/blog …
  • start with an overview … which allows your viewers to stick around for the interesting parts 😉 … otherwise they might run screaming away after the first ten seconds …
  • add calls to action … you know the “buy now”s and “click here”s …
  • use screen casts … (don’t forget the copyright part!)
  • add an intro, outro and music … but don’t go overboard …

… and he continues:

  • be concise … 10 minutes is enough …
  • split your video into (multiple) equal parts if it is longer …
  • embed the keywords in your title but make sure it still makes sense …
  • start the description with the URL of your blog
  • use keywords as tags
  • add an additional tag to link all your videos, e.g. using the name of your blog … “passive income” might be to general, but “smart passive income” or “spi” might be nice …

… and he continues further:

  • place the video inside your blog
  • post links to your blog/video to all possible social-media platforms
  • use your video in comments to other popular (of course suitable/similar) videos
  • add annotations to your video, e.g. a call to action …
  • make sure to choose a suitable thumbnail for your video …

… and we reached July 2010 … Pat’s income for June 2010 tumbled down nearly 3.500,- USD … to about 13.000,- USD …

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Smart Passive Income #246 – Recap Webinar

Pat recaps his experience from his first webinar.

  • Pat liked the tool/service he used -> GoToWebinar … note it’s an affiliate link 😉
  • back then (June 2010) … GoToWebinar … was not that awesome for Macs (it is by now)
  • … not everybody who registers, does actually participate … to maximize the number of participants, send reminders, define a fixed time for your webinar (including time zone), don’t let them know that there will be replays (should you plan to run replays) …
  • make sure your your audio is perfect (note telephone quality is NOT perfect!) …
  • limit the time of the webinar (3 hours is bad, 1 hour might still be bad, be short and concise)…
  • present the webinar in advance to a friend …
  • prepare a printout/handout in advance …
  • involve your participants …
  • expect problems …
  • have fun!
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Smart Passive Income #245 – Optimize your Error Page

Pat – marketing mastermind – knows even to use 404-error pages

An 404 page or any other error page is a website that appears in your browser when you mistype a link, if a link does not exist any more or any other problem appears …

Normally you get something like:

Oops! We couldn’t find what you were looking for.

 … but because the appearing page is nothing but a web page, you can adjust its appearance …

  • Change the text, give more detail, be nice …
  • Add a search function
  • Add links or excerpts of your most popular posts
  • Add links, excerpts, or even the complete resent posts
  • Add links to categories and tags of your posts …
  • Add an opt-in form for your newsletter
  • Add advertisements for your products, promotional material …

However, make sure your visitors still knows that the page she/he sees, is an actual error message …

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Smart Passive Income #244 – Checklist … after you publihsed your post …

Pat refers to an interesting blog post on what to do before publishing a blog post … now he lets us know what to do afterwards:

  • Reread your article … you can still change errors your find … and seeing it live increases the incentive to find them …
  • Reread your article again … and check for formatting and spacing errors …
  • Tweet … let people know you posted your article …
  • Let people know on Facebook
  • … use any other social-media platform you know …
  • … and there are social bookmarks … use them …
  • Respond to comments on your post …
  • Thank people who retweet and repost your article …
  • Comment on your comments …
  • Add transcripts for video and audio blogs …
  • Rewrite and summarize your article for marketing … (Facebook) …
  • Check the stats on your traffic, click throughs, sources …

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Smart Passive Income #243 – How to Spam

Imagine, you have a newsletter, you send it to your subscribers, and nobody opens it …

Pat has advise 😉

But first, let’s increase the suspense …

What’s the reason, your subscribers don’t open your mails?

  • it’s the size of your list … the bigger the list, the smaller the rate of subscribers opening your emails … well, don’t know about that one, I would say this is a duplicate of the following issue:
  • it’s the quality of your subscribers … meaning that people subscribing to your newsletter  should really want to receive emails from you. So be honest, did you trick them into subscribing … e.g. by exchanging their email address for a freebie?
  • it’s the subject of your newsletter email … well, yesss

… and now the big advise …

… the suspense has reached it’s maximum, please wait at least ten seconds before reading the next line to enjoy the tension …

Resend the email to everybody who did not open your email

… and that’s what I would call spam …

… to make it look less like spam:

  • … wait a couple of days, before you resend your mail (Pat’s magic number is 4 days)
  • … change the subject linethat’s foul
  • … tell your subscribers that this email is a resend … ok, that’s fair
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Smart Passive Income #235 – Goals & Numbers

We heard already goal setting is essential … It works even better using (realistic) numbers

Why goal setting is essential?

… because you get a direction where to go next, you can focus on what to do and are less likely to get lost …

Why do numbers help?

… because you can measure where you are, see your achievements … that’s why you should choose realistic numbers … to high and you get demotivated, to low and you will never reach the stars …

… by the way, dates, when to reach a goal, count as numbers, too …

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