Tag Archives: ebook

Smart Passive Income #254 – Security through Obscurity

Pat describes in great detail how to tell Google not to index a certain page, and how to remove it from Google if you do not want it there …

For the first part you create a file called “robots.txt” and place it on  your web site e.g. with the following content:

User-agent: *

Most likely your service provider will have an online tool to create this file automatically. If not, there are tons of free tools online …

Nevertheless, please note this does not keep Google or any other search engine away from your “secret pages”. It just asks “in a friendly way” not to do so … Google might follow your pleading, others might not … the fun part is that you can actually browse those files yourself and you will know immediately which sites the owner of that webpage does not want to show everybody 😉

For the second part, Pat’s description is a little bit outdated … Just google for “remove page from index” and you will find an up to date documentation …

… again this helps for pages indexed by Google, other search engines might not provide such a service …

Why did Pat actually want to remove a page from Google?

Normally – in the business of internet marketing – you might think that the opposite is the case, we like to get indexed by Google …

Google had indexed Pat’s download page … people just had to visit that very page to get the download link for his eBook(s?) …

This is very bad if it is an eBook you charge money for, but it’s still bad if it is one which you give away for free in exchange for an email address for your newsletter …

In both situations it is a really bad idea to protect your property just by not telling everybody where to find it. … there is a term for it: Security through Obscurity … and it does not really work …

Imagine you lock your house door, and keep the door in your backyard open … nobody knows, so you are completely safe, aren’t you? Nobody would dare to go around your house and enter from the back entrance …

Please, please, please – you wouldn’t do something like that in real life – please don’t do that on the Internet …

Even when Google follows your request, not to tell other people about your page … what happens when you provide the link to that page to your “customers” … what keeps them from sharing your link?

If you want to protect your pages, protect them using passwords:

  • … use different usernames and passwords for every single user
  • … use the email address of your customers as their usernames
  • … use scripts that do that automatically for you …


Smart Passive Income #165 – Involvement by Asking & Give Avays

Pat asks his readers to name his new eBook. To increase the involvement of his readers, he promises ten copies of The 4-Hour Workweek for people who subscribe to his blog. … because we are about three years in the future, we know already the outcome. It’s a combination of the responses from his readers … Does that mean he does not really trust his readers?

By Ingridarcher Ingrid Archer (Own work made by spotonvision) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #78 to #80 – eBook Marketing Techniques

Pat continuous his “how to publish an ebook” series with marketing tips.

  • Start marketing your ebook as soon as possible, even if it is not finished yet. … let your fans know about your progress …
  • Use promotional pricing & discounts
  • Spam (Pat calls it front-line marketing and he advises to be very careful) … if you look in your letter box and find it 99 % filled with “marketing material” you could think that marketing actually equals spam … and because it is so much easier to create and distribute virtual “marketing material” … there is a reason why most legal systems have laws to prevent them … please be even more than very careful with this kind of marketing and when in doubt please contact your local legal counsel!

Pat considers further markeing thechniques like Google adwords, Facebook or private advertising on other blogs. The first and the last are not for free, might generate traffic to your site but actually create no sales … On Facebook you can buy advertisement space or go for “front-line” marketing …

Pat’s third post about ebook marketing addresses the use of affiliate programs for your own products …

… and yet more ebook secrets …

By Marshall Astor from San Pedro, United States [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

SPI #76 & #77 – Monly Income – Pricing eBoooks

Pat’s income for March 2009 is still growing, and has reached more than 25.000 USD.

Back to ebooks, Pat discusses pricing. Check out the prices of books with content similar to your own. If you are going for higher prices than your competitors, you need to communicate the reasons to your customers. Same for going cheaper, you do not want to loose credibility (Why is the book so cheap? Because it is not worth more?) … and like before Pat calls selling to cheap “loosing money” …

Depending on your distribution scheme you might have the possibility and want to “play” with the price and see which price is best … Nevertheless, to get reliable data from that, you need an high enough number customers, otherwise the changes you see might be pure statistic fluctuations …

… additional SPI secrets from Pat …

By Subhashish Panigrahi (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #75 – eBook Landing Page

Pat’s secret of selling ebooks?

The Landing Page

For Pat the landing page is like an infomercial, and should be treated as such:

  1. Define the problem your product solves.
  2. Show how it solves that problem.
  3. Show your product.
  4. Provide (real) testimonials.
  5. Provide details of your product.
  6. Show how ridiculously cheap your product is.
  7. Provide a bonus gift.
  8. Provide a guaranty.
  9. Limit your product (only 3 pieces left …)
  10. Do split tests

… more about Pat’s secrets …

By Maximilian Schönherr (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #71 to #73 – Creating eBooks

Pat’s article on how to publish eBooks is quite a bit outdated (early 2009), there are numerous tools out there (even for free) which makes creating eBooks even much easier. But there are a couple of tidbits you do not want to miss, e.g. the sections you might (should) want to include in your book:

  • book cover
  • disclaimer & copyright
  • preface about the reasons you created the book
  • notes about you (the author)
  • links to your sites
  • helpful tools
  • contact information

more from Pat …