Pat names three ways (he thinks) search engines use to rank web sites:
- The number of links to the page: More is better, Links from higher ranked pages are even better …
- The activity of the page: Is it still alive or did the content change recently?
- The relevancy of the page: Does the page match the search query?
Concerning the relevancy he provides more detail:
- The relevancy of the domain and URL themselves
- The title and headlines of the page (especially ones wrapped by header tags)
- The consistency of the content (does the content contain only keywords without “real” text)
- The relevancy of the back links (if their content matches the query)
- The relevancy of the text of the back links (does the text of the actually link text match the query?)
- The relevancy of the used media
For his SEO experiment addressing the items above he decides to:
- Create a new post containing his keywords in the title.
- Create a YouTube video containing his keywords in title, description and tags.
- In the video ask a question to be answered via comments.
- Bookmark blog and video on various bookmarking websites like Digg, StumbleUpon, Delicious et al.
- Post links to the blog and video on social media sites like Facebook and Twitter …
- Later on write additional articles following the steps above and in addition link to the previous articles and videos.
… let’s see what happens …