Tag Archives: marketing

Smart Passive Income #275 – Use the Force, Pat …

Today’s (September 2010) guest post by James Tayo – his blog seems to be no more – provides hints on how to make people click on your links …

It starts with a personal story – how English people cannot resist reading stories about the Royal family … and immediately provides the big secret:

Use incomplete headlines

People are nosy, and will not be able to resist finding out what’s behind that headline … we simply want the complete story … click

… James provides a link … which does not exist anymore … which is creating even more suspense πŸ˜‰

Nevertheless, he names some of the headline examples from that non-existing page:

  • “The Secret of Making People Like You” … of course we like to uncover secrets
  • “A Little Mistake That Cost a Farmer $3,000 a year” … it seems that the combination little with a “high” sum creates the magic … but don’t we like to read about the mistakes of other people, too?
  • “Why some People Almost Always Make Money in the Stock Market” … again a secret to uncover combined with a sprinkle of jealousy …

… and he wouldn’t be a great marketer, wouldn’t he finish with a call to action: Come up with a headline for this post using the described principles!

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Smart Passive Income #265 – Learn from Newsletters

Newsletter
Newsletter

Pat likes getting emails … that’s why he subscribed to more than 20 newsletters

… either that, or – as he says in his post (which of course starts with a personal story … he finished his manly housework – cabinetry, painting and putting up a new fence …) – each email is a chance to learn something new about marketing.

Next time you receive an (annoying?) newsletter keep special attention to:

  • the subject of the email … does it coerce you to open it? Why? Why not?
  • what’s the call of action, how is it structured? … Did you follow it? Why? Why not?

… and don’t forget if you do not like to get an “annoying” newsletter any more, just unsubscribe … but don’t try to unsubscribe to spam πŸ˜‰

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Smart Passive Income #227 & #228 – Podcast & Unfinished Business

Pat is starting a podcast (which is still alive in 2014) and to involve his future listeners, he asks for help, … to fill out a short survey …

… and embedded in yet another personal story, the secret of calling people to take action … it seems we – the people – cannot stand that something is unfinished … Pat uses this insight e.g. by

  • asking for name and email address in return for freebies like ebooks, …
  • providing free content, and keeping part of it for the paid version, …

I get the concept, but especially the review example seems really far fetched (note that I left this one out above, and now you have to go to Pat’s post to see what I meant, you have no chance, you cannot resist, … unfortunately no affiliate link).

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Smart Passive Income #221 – Call to Action

Embedded in a personal story, Pat explains how to create a working “Call to Action”.

If you place an advertisement or just have a homepage where you want the visitors to become customers, you need to tell them! Most essential seem to be the words your are choosing, and providing a reason why your visitors should click on your link …

Here is a list of phrases Pat finds especially helpful – but of course – you need to choose which ones will suit your case best, and always test your choice:

  • get …
  • download …
  • click here to …
  • press …
  • enter …
  • buy now
  • use …
  • order now
  • select …
  • choose …
  • enroll …
  • attend …
  • register …
  • donate …
  • subscribe …
  • take a tour …
  • sign up now …
  • check out …
  • share …

To make your visitor click provide incentives like:

  • order now to get your free gift
  • sign up now because this offer will expire soon
  • reserve your copy before it’s too late!

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Smart Passive Income #167 – Marketing Forums & Advise

Pat introduces five forums targeting online marketing. One of them is only available for a small subscription fee. Another one seems to have changed it’s name in the last four years (at least the link forwards to another site) …

Should you like to participate there, Pat has some advice on what to do and not to do:

  • Don’t just join to promote your own sites … 
  • Use your signature to promote your site (combining this with the advise above, it seems you should guerrilla marketing) …
  • Read the rules before posting (you will be the first one) …
  • Search before starting a new thread (you will be the first one, too) …
  • Help other people in need (you will be among a view) …
  • Don’t loose yourself in the forums (you will not be the only one) …
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By Ingridarcher Ingrid Archer (Own work made by spotonvision) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

SPI #78 to #80 – eBook Marketing Techniques

Pat continuous his “how to publish an ebook” series with marketing tips.

  • Start marketing your ebook as soon as possible, even if it is not finished yet. … let your fans know about your progress …
  • Use promotional pricing & discounts
  • Spam (Pat calls it front-line marketing and he advises to be very careful) … if you look in your letter box and find it 99 % filled with “marketing material” you could think that marketing actually equals spam … and because it is so much easier to create and distribute virtual “marketing material” … there is a reason why most legal systems have laws to prevent them … please be even more than very careful with this kind of marketing and when in doubt please contact your local legal counsel!

Pat considers further markeing thechniques like Google adwords, Facebook or private advertising on other blogs. The first and the last are not for free, might generate traffic to your site but actually create no sales … On Facebook you can buy advertisement space or go for “front-line” marketing …

Pat’s third post about ebook marketing addresses the use of affiliate programs for your own products …

… and yet more ebook secrets …

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