He starts with a personal information … he is moving, that’s why he is keeping the post short, because he has to hurry to repaint his old apartment … he is going to have a house of his own, with a new, larger office space, …….
… more personal information … he watched Teen Cribs on MTV … and seems embarrassed about it? … there was this huge house, owned by a rich online marketeer (which by the way provides the credibility for this story), including a single room – the “idea room” – containing only white marker boards …
… now the segue: While online mind mapping tools (notice the nonchalant link) are great, real white boards are, too 😉
It’s really genius! Just putting up a link saying, there is this great online mind mapping tool, is crude. Instead spinning a whole story – even if it has nothing to do with the product per se – pulls in the reader … and makes him buy?