Pat likes getting emails … that’s why he subscribed to more than 20 newsletters …
… either that, or – as he says in his post (which of course starts with a personal story … he finished his manly housework – cabinetry, painting and putting up a new fence …) – each email is a chance to learn something new about marketing.
Next time you receive an (annoying?) newsletter keep special attention to:
- the subject of the email … does it coerce you to open it? Why? Why not?
- what’s the call of action, how is it structured? … Did you follow it? Why? Why not?
… and don’t forget if you do not like to get an “annoying” newsletter any more, just unsubscribe … but don’t try to unsubscribe to spam 😉