Tag Archives: newsletter

Smart Passive Income #265 – Learn from Newsletters

Newsletter
Newsletter

Pat likes getting emails … that’s why he subscribed to more than 20 newsletters

… either that, or – as he says in his post (which of course starts with a personal story … he finished his manly housework – cabinetry, painting and putting up a new fence …) – each email is a chance to learn something new about marketing.

Next time you receive an (annoying?) newsletter keep special attention to:

  • the subject of the email … does it coerce you to open it? Why? Why not?
  • what’s the call of action, how is it structured? … Did you follow it? Why? Why not?

… and don’t forget if you do not like to get an “annoying” newsletter any more, just unsubscribe … but don’t try to unsubscribe to spam 😉

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Smart Passive Income #243 – How to Spam

Imagine, you have a newsletter, you send it to your subscribers, and nobody opens it …

Pat has advise 😉

But first, let’s increase the suspense …

What’s the reason, your subscribers don’t open your mails?

  • it’s the size of your list … the bigger the list, the smaller the rate of subscribers opening your emails … well, don’t know about that one, I would say this is a duplicate of the following issue:
  • it’s the quality of your subscribers … meaning that people subscribing to your newsletter  should really want to receive emails from you. So be honest, did you trick them into subscribing … e.g. by exchanging their email address for a freebie?
  • it’s the subject of your newsletter email … well, yesss

… and now the big advise …

… the suspense has reached it’s maximum, please wait at least ten seconds before reading the next line to enjoy the tension …

Resend the email to everybody who did not open your email

… and that’s what I would call spam …

… to make it look less like spam:

  • … wait a couple of days, before you resend your mail (Pat’s magic number is 4 days)
  • … change the subject linethat’s foul
  • … tell your subscribers that this email is a resend … ok, that’s fair
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Smart Passive Income #231 & #232 – Newsletters are Great & eHow et al (including HubPages)

A quite lengthy guest post Jonathan Beebe about why newsletters are so great, and how you can increase your visitor numbers … seems his blog is dead … probably moved on to greater venues … or newsletters are not that great at all?

As mentioned earlier eHow has changed his business model, thus Pat provides 13 alternative sites similar to the “old” eHow … six of them do not exist any more (early 2104) including the one Pat named as “number one” …

One of the still existing sites is hubpages … already mentioned before, too … where you write articles and get part of the income of affiliate links posted with your articles …

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Smart Passive Income #206 – Newsletters … continued

Pat’s enthusiasm for newsletters continues, mine still has not been awaken …

He claims (again)

The money is in the list …

… and therefore you need to encourage your future readers to subscribe, e.g. by providing exclusive content which cannot be found anywhere else (e.g. on your blog) …

… and because the money is in the list 😉 … Pat does not want everybody in his list, only quality people, who he wants to help e.g. by providing his exclusive content (and of course affiliate links)

… your newsletter needs to be soooooo impressive, that your readers cannot wait for the next one 😉

… involve your readers asking questions …

… I am really considering subscribing to Pat’s newsletter … up to now I am resisting … even if it is futile …

Did you already subscribe to Pat’s newsletter? 

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