Tag Archives: secret

Smart Passive Income #275 – Use the Force, Pat …

Today’s (September 2010) guest post by James Tayo – his blog seems to be no more – provides hints on how to make people click on your links …

It starts with a personal story – how English people cannot resist reading stories about the Royal family … and immediately provides the big secret:

Use incomplete headlines

People are nosy, and will not be able to resist finding out what’s behind that headline … we simply want the complete story … click

… James provides a link … which does not exist anymore … which is creating even more suspense 😉

Nevertheless, he names some of the headline examples from that non-existing page:

  • “The Secret of Making People Like You” … of course we like to uncover secrets
  • “A Little Mistake That Cost a Farmer $3,000 a year” … it seems that the combination little with a “high” sum creates the magic … but don’t we like to read about the mistakes of other people, too?
  • “Why some People Almost Always Make Money in the Stock Market” … again a secret to uncover combined with a sprinkle of jealousy …

… and he wouldn’t be a great marketer, wouldn’t he finish with a call to action: Come up with a headline for this post using the described principles!

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Smart Passive Income #215 & #216 – Video & Little Known Ways to Boost your Blog

… a video about smart passive income that I am boycotting out of pure principle … come on Pat, you don’t post those because they are the best way of communicating your ideas, but because it helps your SEO …

… and Kim Roach shares “little known ways” to boost your blog …

She starts … and we know that one already … by sharing personal information: She just finished her Starbucks Doubleshot … I wonder why there is no affiliate link to Starbucksjust you know, I just finished my regular coffee. I guess I am not that fancy …

Kim’s tips:

  • Convert individual posts of your blog into ebooks and post them on free ebook sites … well, don’t know about that …
  • Build a social communitygood one … 
  • Create content for other people membership sites or products … referring back to your own blog … which Kim calls that content integration marketingsneaky one
  • Focus on newsletter subscribers instead of RSS feed subscribers … and swap adds with other bloggers … 
  • Produce value content … a really new one

Kim’s blog is still alive and active … the links of her guest post aren’t … could be the described concepts are not that valid any more … after four years …

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