Tag Archives: testimonials

By Hariadhi, myself (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons

SPI #115 & #116 – Going Paper – Testimonials

Pat wants to go paper – he tries to find a publisher for his new book idea. … which is quite the opposite of what he prayed so far about passive income … well lets see what happens …

I don’t like testimonials

First of all, have you ever seen negative ones? They are always positive and tell how life changing the product was … How do you even know the are for real or just fake … Only because they come with a name and sometimes place (e.g. Bart Simpson, Springfield), does them make trustworthy? Even a photo could be from anyone …

Pat likes them and it seems a valid marketing tools … otherwise people would not use them, would they?

There are written testimonials, video testimonials, or blog testimonials … when you use them, add a name & place, and let them say how your product changed their life … and let them look “real” e.g. using hand-written notes, poorer quality video or audio …

… interesting note, Pat refers to a page generating such small notes/testimonials … the domain is for sale …

… more about Pat …

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